Electronic Solutions to Everyday Problems

Who Is It?

Not the Plumber and sorry we can't fix the pipes, but we can offer you some down to earth suggestions about how to sort out your marketing problems. 

Innovative Marketing Solutions mainly provides customers with practical technical solutions to their marketing needs.  That means that we help out with all of those things that marketers didn't think they needed to know when they did their training.  Things like Web Site development, Optimization and Submission of Web sites, Electronic Newsletters, Bulk E-mails and Bulk SMSs, Electronic Brochures as well as the development of Customer Specific Software.

 And So?

So you've already got a web site.  If you haven't, we can still help you - take a look at our web site services. 

So you've already got a site!  Yes you and several million other organizations internationally. Just having a web site is not the solution to your marketing problems.

Yes, you've met the boss's requirements and got the company "up to date" and now you can get back to the real business of advertising : printing thousands of pamphlets and delivering them (also at huge expense) into post boxes around the city where they will be dutifully scewed up and thrown in to "file 17" before they even get near the intended recipient.

The results are still poor, so you do a press campaign and maybe even some radio and TV.  Budgets beginning to dwindle.  Maybe try some direct phoning to get the message across.

So you've tried the internet, you've tried press, radio, TV and even direct calling but wait - what was that about JUST having a Web site is not the solution.....

Electronic Marketing

Its much more than JUST  having a Web site .  Yes you might have spent big bucks on the greatest singing and dancing site with fancy java script, e-commerce and not to mention the high value flash presentation but if people don't visit your store, they won't buy the product.  Position, position, position - it works on the street and it works on the web.

This site will tell you a little about how to improve your position on the web and how to keep the customers that you've battled to get to your site.  While many of us want to get part of that huge international market, we often forget about our back yard.  This is a South African Site and proud of it and the products that we promote are mostly written by people in Cape Town.  But then if you want to write good software, is there anywhere else to live?

Before you get sidetracked, lets get back to the issues.  Link through to

• Where to Start for an overview of the e-marketing philosophy
• Setting up your Site with some ideas on site development
• Newsletters - pros and cons, peaks and vallesy
• E-Brochures - what to look for and where to use them
• Bulk E-mail and the related issues (spam vs opt in)
• Bulk SMS and where its going